TOTAL
INDUSTRY REVENUE
It is estimated that the UPSs worth INR 4400 crores was shipped to end
users during the fiscal 2011-12.
However over all industry revenue was estimated at INR 4750 crores,
There is huge amount of secondary sales involved in this. Since the
industry is scattered with over 350 unorganized players it is difficult to
pin point the actual sales to end-users.
GROWTH in 2011-2012 over previous year.
Revenue wise : Industry grew by 7.34%. A raise in growth of nearly
5% over previous years growth.
Volume wise : Industry grew by 16% over previous year. This is a
clear indicator of shrinking margins.
- Revenue from the unorganized sector accounts for over 350 crores.
Thanks mainly to scores of manufacturers mushrooming in B & C
class towns & cities.
- Online UPS sales picks up. Online sales account for nearly 91%.
Contributing a significant increase in revenue. There is nearly 30%
increase in sales of 10kVA plus UPSs.
- Offline & line interactive UPS show a drop in growth of 6% in
volume terms and not have not been a significant contributor in
increase in revenue terms, it increasingly becoming a low margin a
high volume game. In revenue term they contributed nearly 9% to the
Total Industry revenue. This does not include Inverters sold under the
tag of Home UPS.
- Exports on rise as compared to previous year. Many leading once aim
at exports. Of the Indian companies, Numeric emerges as Indian MNC and
leading exporter.
- Reverse Auction is haunting the UPS manufacturer, who are already
squeezed for margins.
Softdisk strongly believes that
Good value for money should be preached at all possible levels for the
price conscious end-user. This can be achieved only by end-user-education
about the quality of product and service priorities, specially for the
price conscious once. The end-user should be made to realize the
requirement of a quality UPS system for the safety of his equipment.
Industry should deny participation in reverse auctions. Maintenance should
be only with original manufacturers TPM should come when original
manufacturer says no to service. This way every company will be assures of
their service revenues and concentrate on sales activity. Customers should
know the One snag in the UPS, and the costly electronic equipment could
bid you bye. Maintenance by original equipment manufacturer would mean
faulty component will be replaced by the exactly the same new component.
There by avoiding undue risks.
Softdisk has been the flag bearer
in educating the masses about the need for quality UPS system. The
industry should come together to teach UPS essentials more so in case of
SOHO & SME segment as large and enterprise class is more or less aware
of the need to protect their system. UPS manufacturers should look upon
themselves as a solution provider and not merely as manufacturers or
traders, it is then the entire system will revamp and the small time
operators will be pushed out. |