SURVEY HIGHLIGHTS

TOTAL INDUSTRY REVENUE
It is estimated that the UPSs worth INR 4957.00 crores was shipped to end users during the fiscal 2013-14.  However over all organized industry revenue was estimated at INR 4757 crore.

There is huge amount of secondary sales involved in this. Since the industry is scattered with over 200 unorganized players it is difficult to pin point the actual sales to end-users.

GROWTH in 2013-2014 over previous year.
Revenue wise : Industry grew by 6.53%. A dip in growth of nearly 0.78% over previous years growth.
Volume wise : Industry grew by 19.27% over previous year. This is a clear indicator of shrinking margins.

  • Revenue from the unorganized sector accounts for over 200 crores. Thanks mainly to scores of manufacturers mushrooming in B & C class towns & cities. 
  • Online UPS sales picks up. Online sales account for nearly 87%. Contributing a significant increase in revenue. There is nearly 45% increase in sales of 10kVA plus UPSs.
  • Offline & line interactive UPS show a drop in growth of 5% in volume terms and not have not been a significant contributor in increase in revenue terms, it increasingly becoming a low margin a high volume game. In revenue term they contributed nearly 11% to the Total Industry revenue. This does not include Inverters sold under the tag of Home UPS.
  • Exports on rise as compared to previous year. Many leading once aim at exports. Of the Indian companies, Numeric emerges as Indian MNC and leading exporter.
  • Reverse Auction is haunting the UPS manufacturer, who are already squeezed for margins.

Softdisk strongly believes that Good value for money should be preached at all possible levels for the price conscious end-user. This can be achieved only by end-user-education about the quality of product and service priorities, specially for the price conscious once. The end-user should be made to realize the requirement of a quality UPS system for the safety of his equipment. Industry should deny participation in reverse auctions. Maintenance should be only with original manufacturers TPM should come when original manufacturer says no to service. This way every company will be assures of their service revenues and concentrate on sales activity. Customers should know the One snag in the UPS, and the costly electronic equipment could bid you bye. Maintenance by original equipment manufacturer would mean faulty component will be replaced by the exactly the same new component. There by avoiding undue risks.

Softdisk has been the flag bearer in educating the masses about the need for quality UPS system. The industry should come together to teach UPS essentials more so in case of SOHO & SME segment as large and enterprise class is more or less aware of the need to protect their system. UPS manufacturers should look upon themselves as a solution provider and not merely as manufacturers or traders, it is then the entire system will revamp and the small time operators will be pushed out.

As the markets shows no sign of recovery revised market estimates have emerged. The Indian UPS (uninterruptible power supply) segment has revised its estimates to expect around 7 percent growth rate in the coming year 2014-15, this is based on the performance of first two quarters of the current fiscal. Also there was weakening of Rupee, against the dollar. Resulting in further panic and what to do with dollar prices roaming just around INR 60 a $, the dollar prices have now stopped spiraling upwards brining a bit of calm amongst the UPS manufacturers. We kept assuring the Captains of the industry that 68 will not be stable but be ready to some thing around INR 60 per dollar with the change in Govt., which is what we are currently witnessing.

When Prime Mininster talks about infrastructure at par with the developed world. Power continuity & quality are main ingredients for a successful urbanized society having smart cities. With emerging IT market & Cloud computing charges increasing. The growing need of e-commerce, the evolution of data centres and the ever increasing number of servers have all increased the need for having a well addressed Power Electronic Industry.

We States like Uttar Pradesh we observe a paradigm shift from irregular power no power. The number of power grid breakdowns reported over the last two years stand testimony to this fact and hence we see a shift towards alternative energy sources, be it Renewable green energy or power generated thru nuclear energy. The New Power Minister Mr. Piyush Goyal has clearly indicated the preferential treatment to Renewable and Nuclear Power. To add to the wows, there is further shortage of fuel West Asia is increasingly becoming unstable due to to ISIS war making even Gen-sets go dry. Hi-Tech cities of Delhi, Mumbai & Chennai, Bangalore have been facing severe power cuts.

Already companies taking the Solar route. It is only a matter of time when Solar panel prices come down further, many more companies will start taking the solar route. As on 31 March 2014 according to figures released by the nation's ministry of New and Renewable Energy (MNRE) India has a total installed capacity of 2.63 GW. What is required is that all states in India allow feeding into the the grid and netmetering possible. We need large scale production of net meters so that even the house holds can opt for it.

MNRE has finalized regulations for phase 2 of the nation's National Solar Mission (NSM), however Request for Selection (RfS) documentation has not yet been released as we are writing this article writing of this article.

The answer to all this is simple, have a well addressed Power Electronic Industry addressing the needs of the distraught computers and their users. Thanks to all this UPS and inverters have grown in vogue, these are no more subsidiary products sold with computers and costly electronic equipments.

It is over two decades, since we have been on the scene, we have been witness to Power Electronic Industry deeds & misdeeds. We have been an eye-witness to all the changes, from SVS to CVT and then to UPS and now to what we can call a complete power electronic solutions provider. What we are seeing now is a shift towards alternative energy sources say SOLAR, WIND & Bio-Mass etc.

We have seen the industry ups and downs. The era when our surveys nearly touched the figures of over 1400 manufacturers to today where many even the semi organized to few of the organized once have been forced to change their line of business or in view is a large amount of Consolidation. However there are still around 750 players who call themselves manufacturers and 480 odd manufacturers turned traders, the competition is stiffer, SOHO business are purely made out of relationship. This is where the mid range players have been the most suffers.

And to this new era of where most of the manufacturers have been prompted to trade the products from the companies from China & Taiwan. And few have actually pitched in with there own shops joining the party, thrown to them by the Govt.’s Globalization philosophy and open economy. Definitely the interest of local manufacturers is at risk and no wonders they have switched to trading albeit with excise paid.

But the falling rupee did help some manufacturers to actually come up with Chinese competitive products made in India.

Softdisk has long been a campaigner of having a well addressed Power Electronic Industry addressing the needs of the Power Electronic Equipment manufacturers, constantly egging the Govt. to slash excise, cut import duty on piece parts and it won’t be any exaggeration to say that our efforts have yielded positive results. As a result of our efforts UPS was recognized as IT peripheral, however this back fired as those with money power, started trading in UPSs with imports from China & Taiwan. Falling Rupee has put the stop to imports to certain extent.

This year it was clearly visible that the industry is going through a phase of metamorphosis with most of the Indian biggies getting acquired in a bid to consolidate and those not having organized marketing strategies being marginalized. Here we emphasize to our readers to check the service capabilities of the company they are going to acquire the product from and not simply go for the price tag.

All have acknowledged our efforts and have started consulting Softdisk for their decision making efforts. Softdisk has always been trying its level best to educate the end-users. We have always maintained that it is for the manufacturers who have to identify the users’ need and provide with cost effective, long term solutions to address them. No wonders, our readers (the end-users) have positioned us as Power Quality Consultants. Our mission is to forge partnerships between Power Protection Equipment manufacturers and end users.

We sent over 18000 direct mailers & the result of the survey are based on 9529 responses received to our elaborate questionnaire. The questionnaire in poll format was made available at : www.sdawards.in

Efforts were not limited here. Our executives visited nearly 349 installations cross various locations through out India, and also over 500 installations were touched thru tele-calling. The result below are based on responses received to our elaborate questionnaire and not necessarily the view of every individual. There may be many companies missing out on these ratings, if you feel you are good enough to be rated, do send us your companies profile with exhaustive client list, contact person, his address, phone numbers and e-mail address. We will certainly reach us :

All these have a world wide coverage through our web sites :

www.softdiskindia.com

www.sdawards.in

 

So read on to know the most comprehensive Power Electronic Industry Analysis ever & do revert back on any discrepancy you observe, after all we are also human.

SD Awards
SD's UPS AWARDS
SD's UPS Awards 2023
Survey Highlights
How They Faired
SD's Power Electronic Industry Analysis,
Year Ending March 2023
SD's Top 10
Power Electronic Companies
SD's Top 10
Indian Power Electronic Companies
SD's Top 5
Online UPS Manufacturers
SD's Top 3
Line-Interactive UPS Manufacturers
SD's Top
Home UPS/CVT/Inverter Company
Special Awards
SD's UPS SURVEY
SD's UPS Users' Choice Awards 2023
Companies to Watch
SD Users' Satisfaction Rating
SD's SOLAR AWARDS
SD's Solar Market Analysis 2023
SD's Top 5, Indian Rooftop Solutions Company of the year ending March 2022-2023
SD's Top 3, Indian Grid Sharing Solar Power Solution Provider of the year 2022-2023
SD's Top 5, Indian SPCU (Non String) Manufacturers of the year 2022-2023
SD's Top 3, Indian Off-Grid / Hybrid Solar Power Solution Provider of the year 2022-2023

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