GROWTH in 2015-2016 over previous year.
Revenue wise : Industry grew by 6.3%.
Volume wise : Industry grew by 18.6% over previous year.
This is a clear indicator of shrinking margins & companies going for
bottom line with only a few exceptions. However sales in Line
Interactive UPS has come down.
Revenue from the unorganized sector accounts for over 250 crore. Thanks
mainly to scores of manufacturers mushrooming in B & C class towns &
cities. Online UPS sales has picked up. Online sales account for nearly
91%. Contributing a significant increase in revenue. There is nearly 60%
increase in sales of 10kVA to 60kVA UPSs, more growth in 3 phase UPS is
visible. Offline & line interactive UPS show a drop in growth of 7% in
volume terms and not have not been a significant contributor in increase
in revenue terms, it increasingly becoming a low margin a high volume
game. In revenue term they contributed nearly 9% to the Total Industry
revenue. This does not include Inverter sold under the tag of Home UPS.
However medium & regional players making profits are leaning towards
Solar Power Control Units (SPCU) which comes with more profits fits as
compared to conventional UPSs. Exports on rise as compared to previous
year. Many leading once aim at exports. Reverse Auction is haunting the
UPS manufacturer, who are already squeezed for margins.
Softdisk strongly believes that Good value for money should be
preached at all possible levels for the price conscious end-user. This
can be achieved only by end-user-education about the quality of product
and service priorities, specially for the price conscious once. The
end-user should be made to realize the requirement of a quality UPS
system for the safety of his equipment. Industry should deny
participation in reverse auctions. Maintenance should be only with
original manufacturers TPM should come when original manufacturer says
no to service. This way every company will be assures of their service
revenues and concentrate on sales activity. Customers should know the
One snag in the UPS, and the costly electronic equipment could bid you
bye. Maintenance by original equipment manufacturer would mean faulty
component will be replaced by the exactly the same new component. There
by avoiding undue risks. Softdisk has been the flag bearer in educating
the masses about the need for quality UPS system. The industry should
come together to teach UPS essentials more so in case of SOHO & SME
segment as large and enterprise class is more or less aware of the need
to protect their system. UPS manufacturers should look upon themselves
as a solution provider and not merely as manufacturers or traders, it is
then the entire system will revamp and the small time operators will be