It is estimated that the UPSs worth INR 6730.54
crore was shipped to end-users during the fiscal 2018-19.
However Over all organized industry revenue was estimated at INR
6980.54 crore approx. There is huge amount of secondary sales involved
in this. Since the industry is scattered with over 250 unorganized
players it is difficult to pin point the actual sales to end-users.
GROWTH in 2018-2019 over previous year.
Revenue wise : Industry grew by 5.36% well below last year
indicating a slowdown.
Volume wise : Industry grew by 16.70% over previous year.
This is a clear indicator of shrinking margins & companies going for
bottom line with only a few exceptions. However sales in Line
Interactive UPS has come down.
- Revenue from the unorganized sector accounts for over 250 crore.
Thanks mainly to scores of manufacturers mushrooming in B & C class
towns & cities.
- Online UPS sales has picked up. Online sales account for nearly
94%. Contributing a significant increase in revenue. There is nearly
65% increase in sales of 10kVA to 60kVA UPSs, more growth in 3 phase
UPS is visible.
- Offline & line interactive UPS show a drop in growth of 23% in
volume terms and not have not been a significant contributor in
increase in revenue terms, it increasingly becoming a low margin a
high volume game. In revenue term they contributed nearly 2% to the
Total Industry revenue. This does not include Inverter sold under
the tag of Home UPS. However medium & regional players making
profits are leaning towards Solar Power Control Units (SPCU) which
comes with more profits as compared to conventional UPSs. Remaining
being sale of Servos and change of batteries not under maintenance.
- Exports on rise as compared to previous year. Many leading once
aim at exports.
- Reverse Auction is haunting the UPS manufacturer, who are
already squeezed for margins. Many a companies have stopped
participating in these auctions.
Softdisk strongly believes that Good value for
money should be preached at all possible levels for the price conscious
end-user. This can be achieved only by end-user-education about the
quality of product and service priorities, specially for the price
conscious once. The end-user should be made to realize the requirement
of a quality UPS system for the safety of his equipment. Industry
should deny participation in reverse auctions. Maintenance should be
only with original manufacturers TPM should come when original
manufacturer says no to service. This way every company will be assures
of their service revenues and concentrate on sales activity. Customers
should know the One snag in the UPS, and the costly electronic
equipment could bid you bye. Maintenance by original equipment
manufacturer would mean faulty component will be replaced by the exactly
the same new component. There by avoiding undue risks.
Softdisk has been the flag bearer in educating the
masses about the need for quality UPS system. The industry should come
together to teach UPS essentials more so in case of SOHO & SME segment
as large and enterprise class is more or less aware of the need to
protect their system. UPS manufacturers should look upon themselves as a
solution provider and not merely as manufacturers or traders, it is then
the entire system will revamp and the small time operators will be