It is estimated that the UPSs worth INR 6409.45 crore  was shipped to end-users during the fiscal 2020-21, a dip of over 85 crores. 

However Overall organized industry revenue was estimated at just above INR 6600.00 crore approx. A drop of nearly 2%. There is good amount of secondary sales involved in this. Since the industry is scattered with over 200 unorganized players it is difficult to pin point the actual sales to end-users. 

Industry performance in 2020-2021 over previous year. 

Revenue wise : Industry revenue dropped nearly 2.00% well below last year indicating a slowdown, a slow down & lock down in the due to Covid-19, effecting the industry, however the overall effect is far lesser as compared to one thought.

Volume wise : Industry sales also went down, estimated drop being 4.70%  over previous year. 

This is a clear indicator of shrinking margins & companies going for bottom line with only a few exceptions, and the companies not able to complete order due to lock down period, also dollar appreciation caused a big loss.  

• Online UPS sales has picked up. Online sales account for nearly 95%. Contributing a significant increase in revenue. There is nearly 65% increase in sales of 10kVA to 60kVA UPSs, more growth in 3 phase UPS is visible. However sales in Line Interactive UPS remains nearly sales .
• Offline & line interactive UPS show a drop in growth of 16% in volume terms and not have not been a significant contributor in decrease in revenue terms, it increasingly becoming a low margin a high volume game. In revenue term they contributed nearly 1.6% to the Total Industry revenue. This does not include Inverter sold under the tag of Home UPS. However medium &  regional players making profits are leaning towards Solar Power Control Units (SPCU) which comes with more profits as compared to conventional UPSs. Remaining being sale of Servos and change of batteries not under maintenance and TPM contracts.
• Exports on rise as compared to previous year. Many leading once aim at exports.
• Reverse Auction is still is still a cause of major concern.

Softdisk strongly believes that Good value for money should be preached at all possible levels for the price conscious end-user. This can be achieved only by end-user-education about the quality of product and service priorities, specially for the price conscious once. The end-user should be made to realize the requirement of a quality UPS system for the safety of his equipment.  Industry should deny participation in reverse auctions. Maintenance should be only with original manufacturers, TPM should come when original manufacturer says no to service. This way every company will be assured of their service revenues and concentrate on sales activity. Customers should know that, one snag in the UPS,  and the costly electronic equipment could bid you bye. Maintenance by original equipment manufacturer would mean faulty component will be replaced by the exactly the same new component. There by avoiding undue risks. 

Softdisk  has been the flag bearer in educating the masses about the need for quality UPS system. The industry should come together to teach UPS essentials more so in case of SOHO & SME segment as large and enterprise class is more or less aware of the need to protect their system. UPS manufacturers should look upon themselves as a solution provider and not merely as manufacturers or traders, it is then the entire system will revamp and the small time operators will be pushed out.