TOTAL
INDUSTRY REVENUE
It is estimated that the UPSs worth INR 4653 crores was
shipped to end users during the fiscal 2012-13.
However over all industry revenue was estimated at INR
4853 crores, There is huge amount of secondary sales involved in this.
Since the industry is scattered with over 350 unorganized players it is
difficult to pin point the actual sales to end-users.
GROWTH in 2012-2013 over previous year.
Revenue wise : Industry grew
by 5.75%. A dip in growth of nearly 1.6% over previous years growth.
Volume wise : Industry grew
by 18% over previous year. This is a clear indicator of shrinking margins.
Revenue from the unorganized sector accounts for over
200 crores. Thanks mainly to scores of manufacturers mushrooming in B
& C class towns & cities.
Online UPS sales picks up. Online sales account for
nearly 93%. Contributing a significant increase in revenue. There is
nearly 35% increase in sales of 10kVA plus UPSs.
Offline & line interactive UPS show a drop in
growth of 5% in volume terms and not have not been a significant
contributor in increase in revenue terms, it increasingly becoming a low
margin a high volume game. In revenue term they contributed nearly 9% to
the Total Industry revenue. This does not include Inverters sold under the
tag of Home UPS.
Exports on rise as compared to previous year. Many
leading once aim at exports. Of the Indian companies, Numeric emerges as
Indian MNC and leading exporter.
Reverse Auction is haunting the UPS manufacturer, who
are already squeezed for margins.
Softdisk strongly believes that Good value for money
should be preached at all possible levels for the price conscious
end-user. This can be achieved only by end-user-education about the
quality of product and service priorities, specially for the price
conscious once. The end-user should be made to realize the requirement of
a quality UPS system for the safety of his equipment. Industry should deny
participation in reverse auctions. Maintenance should be only with
original manufacturers TPM should come when original manufacturer says no
to service. This way every company will be assures of their service
revenues and concentrate on sales activity. Customers should know the One
snag in the UPS, and the costly electronic equipment could bid you bye.
Maintenance by original equipment manufacturer would mean faulty component
will be replaced by the exactly the same new component. There by avoiding
undue risks.
Softdisk has been the flag bearer in educating the
masses about the need for quality UPS system. The industry should come
together to teach UPS essentials more so in case of SOHO & SME segment
as large and enterprise class is more or less aware of the need to protect
their system. UPS manufacturers should look upon themselves as a solution
provider and not merely as manufacturers or traders, it is then the entire
system will revamp and the small time operators will be pushed out. |