TOTAL INDUSTRY REVENUE
It is estimated that the UPSs worth INR
6409.45 crore was shipped to end-users during the fiscal 2020-21, a dip
of over 85 crores.
However Overall organized industry revenue was estimated at just
above INR 6600.00 crore approx. A drop of nearly 2%. There is good
amount of secondary sales involved in this. Since the industry is
scattered with over 200 unorganized players it is difficult to pin point
the actual sales to end-users.
Industry performance in 2020-2021 over previous year.
Revenue wise : Industry revenue dropped nearly 2.00% well
below last year indicating a slowdown, a slow down & lock down in the
due to Covid-19, effecting the industry, however the overall effect is
far lesser as compared to one thought.
Volume wise : Industry sales also went down, estimated drop
being 4.70% over previous year.
This is a clear indicator of shrinking margins & companies going for
bottom line with only a few exceptions, and the companies not able to
complete order due to lock down period, also dollar appreciation caused
a big loss.
- Online UPS sales has picked up. Online sales account for nearly
95%. Contributing a significant increase in revenue. There is nearly
65% increase in sales of 10kVA to 60kVA UPSs, more growth in 3 phase
UPS is visible. However sales in Line Interactive UPS remains nearly
- Offline & line interactive UPS show a drop in growth of 16% in
volume terms and not have not been a significant contributor in
decrease in revenue terms, it increasingly becoming a low margin a
high volume game. In revenue term they contributed nearly 1.6% to
the Total Industry revenue. This does not include Inverter sold
under the tag of Home UPS. However medium & regional players making
profits are leaning towards Solar Power Control Units (SPCU) which
comes with more profits as compared to conventional UPSs. Remaining
being sale of Servos and change of batteries not under maintenance
and TPM contracts.
- Exports on rise as compared to previous year. Many leading once
aim at exports.
- Reverse Auction is still is still a cause of major concern.
Softdisk strongly believes that Good value
for money should be preached at all possible levels for the price
conscious end-user. This can be achieved only by end-user-education
about the quality of product and service priorities, specially for the
price conscious once. The end-user should be made to realize the
requirement of a quality UPS system for the safety of his equipment.
Industry should deny participation in reverse auctions. Maintenance
should be only with original manufacturers, TPM should come when
original manufacturer says no to service. This way every company will be
assured of their service revenues and concentrate on sales activity.
Customers should know that, one snag in the UPS, and the costly
electronic equipment could bid you bye. Maintenance by original
equipment manufacturer would mean faulty component will be replaced by
the exactly the same new component. There by avoiding undue risks.
Softdisk has been the flag bearer in
educating the masses about the need for quality UPS system. The industry
should come together to teach UPS essentials more so in case of SOHO &
SME segment as large and enterprise class is more or less aware of the
need to protect their system. UPS manufacturers should look upon
themselves as a solution provider and not merely as manufacturers or
traders, it is then the entire system will revamp and the small time
operators will be pushed out.