TOTAL INDUSTRY REVENUE
It is estimated that the UPSs worth INR
6730.00 crore was shipped to end-users during the fiscal 2021-22, a
increase of over 321 crores over previous fiscal.
However Overall organized industry revenue was estimated at just
above INR 6950.00 crore approx.
A increase over 200 crores (estimated by OEM & Secondary sales.
There is good amount of secondary sales involved in this. Since the
industry is scattered with over 200 unorganized players it is difficult
to pin point the actual sales to end-users.
Industry performance in 2021-2022 over previous year.
Revenue wise : Industry revenue increased by nearly 5.00% well
above last year indicating an increase in sale. We can safely say that
industry is back on its growth path and will do better in the coming
years as the mid year term are already indicating.
Volume wise : Industry sales also went up, estimated growth
being over 6.10%. This shows the customer is becoming very price
conscious and companies are also vying for top line. Further, increasing
battery prices are big cause of concern.
This is a clear indicator of shrinking margins & companies going for
bottom line with only a few exceptions, and the companies not able to
complete order due to lack of components due to geo- politcal situation
arising due ongoing and imminent war between Russia & Ukraine & crises
in Taiwan strait and lock down in China, hope things will change for
Three Phase Online UPS sales has picked up very heavily. Online sales
account for nearly 93%. Contributing a significant increase in revenue.
There is nearly 70% increase in sales of 10kVA to 60kVA UPSs, more
growth in 3 phase UPS is visible. However sales in Line Interactive UPS
remains nearly sales.
Offline & line interactive UPS show a drop in growth in 7% in volume
terms and not have not been a significant contributor in decrease in
revenue terms, it increasingly becoming a low margin a high volume
game. In revenue term they contributed nearly 1.6% to the Total Industry
revenue. This does not include Inverter sold under the tag of Home
UPS. However medium & regional players making profits are leaning
towards Solar Power Control Units (SPCU) which comes with more profits
as compared to conventional UPSs. Remaining being sale of Servos and
change of batteries not under maintenance and TPM contracts.
Exports on rise as compared to previous year. Many leading once aim
Reverse Auction is still a cause of major concern.
Softdisk strongly believes that Good value
for money should be preached at all possible levels for the price
conscious end-user. This can be achieved only by end-user-education
about the quality of product and service priorities, specially for the
price conscious once. The end-user should be made to realize the
requirement of a quality UPS system for the safety of his equipment.
Industry should deny participation in reverse auctions. Maintenance
should be only with original manufacturers, TPM should come when
original manufacturer says no to service. This way every company will be
assured of their service revenues and concentrate on sales activity.
Customers should know that, one snag in the UPS, and the costly
electronic equipment could bid you bye. Maintenance by original
equipment manufacturer would mean faulty component will be replaced by
the exactly the same new component. There by avoiding undue risks.
Softdisk has been the flag bearer in
educating the masses about the need for quality UPS system. The industry
should come together to teach UPS essentials more so in case of SOHO &
SME segment as large and enterprise class is more or less aware of the
need to protect their system. UPS manufacturers should look upon
themselves as a solution provider and not merely as manufacturers or
traders, it is then the entire system will revamp and the small time
operators will be pushed out.