SD Users' Satisfaction Survey Awards, 2006

According to SD USERS’ SATISFACTION SURVEY 2006, findings : today customer is not just price conscious, he is actually price sensitive. He wants good value for money and thinks UPS to be an integral part of the computing system. The survey shows that power protection equipment customers in India primarily evaluate product reliability, maintenance and service capabilities while selecting power protection equipment.

In the enterprise segment, they expect suppliers to actively anticipate their needs and offer pioneering solutions and new services. Manufacturers that leverage this opportunity to distinguish themselves from other participants are likely to gain a strong competitive advantage. Today most corporate are willing to pay a premium for a truly reliable product rather than take the risk of suffering outrages by compromising on quality. It is pretty much like paying somewhat more for an insurance policy where you are sure that you are truly covered in the event of a mishap.

Softdisk believes, Innovation is the new mantra. "Manufacturers will need to be more creative and proactive in identifying and grasping presently unexploited opportunities. With all suppliers already providing high value to their clients and competition being intense, differentiation - although difficult to achieve - will be key to accessing new market potential."

With increasing value of space, there is an increased focus amongst the new age customers to incorporate higher wattage per cubic inch and demand high power factor for higher efficiency. This is where the Indian manufacturers have lost the plot to the Chinese & Taiwanese companies. Thus even the high end UPSs are coming with small foot print.

Manufacturers possessing high brand awareness and recognition are likely to be favored by end-users. And it is here that the biggies get bigger while smallies (smaller companies) perish.

"New vendors who want to position themselves in the Indian Power Conditioners and transient voltage surge suppressors markets need to deploy considerable resources to make their names known to users." and even the established once need to enhance their capabilities by way of R&D, technical collaborations especially in enterprise class segment. In fact, reputation and previous experience strongly influence customers' equipment purchasing decisions.

Today’s manufacturer are no more vendors, they are seen as consultants to design and fulfill the need of an enterprise’s power requirements. The client want manufacturers to initially help them identify what power quality disturbances affect their sites, as the study reveals that although Power Protection is extremely important to most users, they do not generally monitor Power Quality on-site. Softdisk has been working overtime to educate the customers to go for power quality & power continuity both.

No wonders, it not we, but our readers (the end-users) have positioned us as Power Quality Consultants. Our mission is to forge partnerships between Power Protection Equipment manufacturers and end users.

A chart depicting the SD Rating

vis-à-vis percentage of satisfaction is given below :

Rating

% of User Satisfaction

A+++

95% & Above.

A++

90% to 94.99%

A+

85% to 89.99%

A

80% to 84.99%

B+++

75% to 79.99%

B++

70% to 74.99%

B+

65% to 69.99%

B

60% to 64.99%

C+++

55% to 59.99%

C++

50% to 54.99%

C+

45% to 49.99%

C

40% to 44.99%

Not Rated

Below 40%.

Softdisk sent over 12000 direct mailers. The result of the survey are based on 5410 responses received to our elaborate questionnaire. The questionnaire was made available online at www.softdiskindia.com. This effort of ours has taken over four long months (July’06 thru Oct’06). Our executives visited over 250 installations across various locations through out India, and also over 370 clients were touched thru tele-calling.

Read on to know how various companies fared in the SD’s USERS’ SATISFACTION SURVEY, 2006.

This year the survey findings were analyzed more analytically by firstly bifurcating Online & Offline/Inline UPS manufacturers separately. Online UPS manufacturer were further measured separately on Quality, After Sales Service, Pre Sales Education which Softdisk considers a must. The manufacturer must be able to identify the need of the end user and feed them with requisite information that will enable them to decide from the plethora of products available in the market, to actually have a quality product at a good enough price. The Survey findings indicate that Indian consumer is not necessarily price conscious when it comes to selecting the high end UPS systems.

The Offline/Inline UPS systems were not categorized at this level. This limits by not allowing us to compare APC & DELTA with say Numeric, Emerson or DB. As APC & DELTA vigorously promotes line interactive technology even to the enterprise segment. However it is still the online parallel redundant dual conversion technology which rules the roost when it comes to high end mission critical applications. The highlight of this years survey was the updation of SD Ratings which serves as a benchmark for quality and price-worthiness. This Softdisk believes, will educate the customer who in-turn will put in more queries to the manufacturer, there by educating themselves.

 

SD’s Top 5 Users’ Satisfaction Survey Ratings
for Online UPS Systems above 60 kVA.
Best in Product Quality
Numeric
DB
DELTA

Best in After Sales Service
Numeric
Eaton
Emerson

Best in Pre Sales End User Education
Eaton
Emerson

RANK

COMPANY / BRAND

Rating

Satisfaction Percentage

#1

NUMERIC

A++

94%

DB

A++

94%

EMERSON

A++

94%

DELTA

A++

94%

#2

EATON

A++

93%

APLAB

A++

93%

#3

GE DE : CONSUL, HIREL

A++

92%

#4

POWERONE

A++

91%

#5

UNILINE

A++

90%

Numeric, DB, Emerson & MGE emerged as the top brand in this years Users’ Satisfaction Survey Ratings, for Online UPS System over 60 kVA, all were rated “A++” securing 94% satisfaction level in this year Users’ Satisfaction Survey, 2006.

Eaton and Aplab emerged a close second with 93% votes and “A++” ratings.

Consul and Hi-Rel selling GE Digital Energy brand were placed next in 3rd slot with 92% votes and “A++” ratings in this year Users’ Satisfaction Survey, 2006.

Powerone edged pass Uniline with 91% votes and “A++” satisfaction rating while Uniline picked up the last spot with 90% votes and “A++” rating in this year Users’ Satisfaction Survey, 2006.

 
SD’s Top 5 Users’ Satisfaction Survey Ratings
for Online UPS Systems between 20 to 60 kVA.
Best in Product Quality
Numeric
DB
APLAB
Emerson

Best in After Sales Service
Numeric
Emerson
Delta

Best in Pre Sales End User Education
Eaton
Emerson

RANK

COMPANY / BRAND

Rating

Satisfaction Percentage

#1

NUMERIC

A++

94%

DB

A++

94%

EMERSON

A++

94%

EATON

A++

94%

#2

APLAB

A++

93%

CONSUL

A++

93%

DELTA

A++

93%

#3

POWERONE

A++

92%

#4

UNILINE

A++

91%

#5

TECHSER

A++

90%

TRITRONICS

A++

90%

Numeric, DB, Emerson & Eaton emerged as the top brand in this years Users’ Satisfaction Survey Ratings for Online UPS System between 20 to 60 kVA, all were rated “A++” securing 94% satisfaction level in this year Users’ Satisfaction Survey, 2006.

Aplab, Consul & Delta emerged a close second with 93% votes and “A++” ratings.

Powerone grabbed the 3rd slot with 92% votes and “A++” ratings in this year Users’ Satisfaction Survey, 2006.

Uniline edged pass Tritronics & Techser with 91% votes and “A++” satisfaction rating while Tritronics & Techser picked up the last spot with 90% votes and “A++” rating in this year Users’ Satisfaction Survey, for Online UPS System between 20 to 60 kVA.


 
SD’s Top 5 Users’ Satisfaction Survey Ratings
for Online UPS Systems upto 20 kVA.
Best in Product Quality
Numeric
DB
Emerson
Eaton

Best in After Sales Service
Numeric
Emerson
Delta
Bpe-Ablerex

Best in Pre Sales End User Education
Eaton
Emerson
Auro Power Systems

RANK

COMPANY / BRAND

Rating

Satisfaction Percentage

#1

NUMERIC

A++

94%

DB

A++

94%

EMERSON

A++

94%

EATON

A++

94%

#2

APLAB

A++

93%

CONSUL

A++

93%

DELTA

A++

93%

BPE-ABLEREX

A++

93%

#3

POWERONE

A++

92%

#4

UNILINE

A++

91%

#5

TECHSER

A++

90%

TRITRONICS

A++

90%

Numeric, DB, Emerson & Eaton emerged as the top brand in this years Users’ Satisfaction Survey Ratings for Online UPS System upto 20 kVA, all were rated “A++” securing 94% satisfaction level in this year Users’ Satisfaction Survey, 2006.

Aplab, Consul, Delta & BPE-Ablerex emerged a close second with 93% votes and “A++” ratings.

Powerone grabbed the 3rd slot with 92% votes and “A++” ratings in this year Users’ Satisfaction Survey, 2006.

Uniline edged pass Tritronics & Techser with 91% votes and “A++” satisfaction rating while Tritronics & Techser picked up the last spot with 90% votes and “A++” rating in this year Users’ Satisfaction Survey, for Online UPS System upto 20 kVA.


 
SD’s Top 5 Users’ Satisfaction Survey Ratings
for Offline/line-interactive UPS Systems.
Best in Product Quality
APC
Numeric
HITA
WeP

Best in After Sales Service
APC
Numeric
WeP
Uniline
Nexus

RANK

COMPANY / BRAND

Rating

Satisfaction Percentage

#1

APC

A++

94%

NUMERIC

A++

94%

#2

WeP

A++

93%

UNILINE

A++

93%

#3

HITA

A++

92%

#4

MICROTEK

A++

91%

BPE-ABLEREX

A++

91%

ELENT

A++

91%

#5

NEXUS

A++

90%

APC & Numeric emerged as the top brand in this years Users’ Satisfaction Survey Ratings for Offline/line-interactive UPS Systems. Both were rated “A++” securing 94% satisfaction level in this year Users’ Satisfaction Survey, 2006.

WeP & Uniline emerged a close second with 93% votes and “A++” ratings.

Hita grabbed the 3rd slot with 92% votes and “A++” ratings in this year Users’ Satisfaction Survey, 2006.

Microtek, BPE-Ablerex & Elent came fourth with 91% votes and “A++” satisfaction rating while Nexus with 90% votes and “A++” rating came fifth in this year Users’ Satisfaction Survey, for Online UPS System upto 20 kVA.

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