Findings of the SD USERS' SATISFACTION SURVEY 2022 suggest that today's  customer is very price & quality concise. The higher rating customer is extremely quality conscious still he wants good value for money and thinks UPS to be an integral part of the computing system while at the lower end too the myth "that customer is price sensitive & it's the price that matters for him still persist. At the higher end specially in case of Big Data, Robotics, & Defense an innovation becomes the key.

Now UPS companies has started making Defense grade UPS systems in Modular configurations & that to all "Made in India", as the government is in full swing to implement  "Atmanirbhar Bharat Initiative", more so as 63% of the Defense Procurement budget is meant for domestics purchase.

The survey shows that power protection equipment customers in India primarily evaluate product reliability, maintenance and service capabilities while selecting power protection equipment and hence companies with presence (having a service center) nearer the installation are preferred, this is more true in case of large installations, this is also evident with more higher end UPSs are now being sold by Indian UPS companies compared to earlier.

In the SME segment, suppliers need to actively anticipate the customer needs and offer pioneering solutions with assured services. Manufacturers that leverage this opportunity to distinguish themselves from other peers are likely to gain a strong competitive advantage. Today most corporate are willing to pay a premium for a truly reliable product rather than take the risk of suffering outrages by compromising on quality. 

Softdisk believes, though Power continuity & Quality still are the key mantra for success of a UPS System albeit it is the ability of the company to customize its product to customers satisfaction which will turn the tide in its favor.

Energy saving is  going to be huge factor in determining the success of UPS equipment.   "Manufacturers will need to be more creative and proactive in identifying and grasping presently unexploited opportunities in the field of energy saving. With all suppliers already providing high value to their clients and competition being intense, energy saving differentiation - although very difficult to achieve - will be key to accessing new markets.

With increasing value of space, there is an increased focus amongst the new age customers to incorporate higher wattage per cubic inch and demand high power factor for higher efficiency. This is where the Indian manufacturers had lost  the plot to the Chinese & Taiwanese companies. With rack mounted version even the high end UPSs are coming with small foot print. However Indian companies are fast catching up.

New vendors who want to position themselves in the Indian Power Conditioners and transient voltage surge suppressors markets can not take the easy way out of R&D as any thing Chinese which used to be cheap is not favored, even the established once need to enhance their capabilities by going out of the Chinese way. This years survey clearly indicates that trading their way out to win market is no longer going to yield success. Softdisk has always been trying its level best to educate the end-users. We have always maintained that it is for the manufacturers who have to identify the users' need and provide with cost effective, long term solutions to address them. No wonders, our readers (the end-users) have positioned us as Power Quality Consultants. Our mission is to forge partnerships between Power Protection Equipment manufacturers and end users.