Findings of the SD USERS' SATISFACTION SURVEY 2023 suggest that
today's customer is very price & quality concise. The higher rating
customer is extremely quality conscious still he wants good value for
money and thinks UPS to be an integral part of the computing system
while at the lower end too the myth "that customer is price sensitive
though remains but is now wanting large backup as work from home culture
is at vogue. At the higher end specially in case of Big Data, Robotics,
& Defense an innovation & scalability becomes the key.
Now UPS companies has started making Defense grade UPS systems in
Modular configurations & that to all "Made in India", as the government
is in full swing to implement "Atmanirbhar Bharat Initiative", more so
as 63% of the Defense Procurement budget is meant for domestics
The survey shows that power protection equipment customers in India
primarily evaluate product reliability, maintenance and service
capabilities while selecting power protection equipment and hence
companies with presence (having a service center) nearer the
installation are preferred, this is more true in case of large
installations, this is also evident with more higher end UPSs are now
being sold by Indian UPS companies compared to earlier.
In the SME segment, suppliers need to actively anticipate the
customer needs and offer pioneering solutions with assured services.
Manufacturers that leverage this opportunity to distinguish themselves
from other peers are likely to gain a strong competitive advantage.
Today most corporate are willing to pay a premium for a truly reliable
product rather than take the risk of suffering outrages by compromising
Softdisk believes, though Power continuity & Quality still are the
key mantra for success of a UPS System albeit it is the ability of the
company to customize its product to customers satisfaction which will
turn the tide in its favor.
Energy saving is going to be huge factor in determining the success
of UPS equipment. "Manufacturers will need to be more creative and
proactive in identifying and grasping presently unexploited
opportunities in the field of energy saving. With all suppliers already
providing high value to their clients and competition being intense,
energy saving differentiation - although very difficult to achieve -
will be key to accessing new markets.
With increasing value of space, there is an increased focus amongst
the new age customers to incorporate higher wattage per cubic inch and
demand high power factor for higher efficiency. This is where the Indian
manufacturers had lost the plot, but are now catching up with their
Chinese & Taiwanese counterparts. With rack mounted version even the
high end UPSs are coming with small foot print.
New vendors who want to position themselves in the Indian Power
Conditioners and transient voltage surge suppressors markets can not
take the easy way out of R&D as any thing Chinese which used to be cheap
is not favored, even the established once have enhanced their
capabilities by bringing in indigenous technology. This years survey
clearly indicates that trading their way out to win market is no longer
going to yield success in future, a few may suceed but most will fail.
Softdisk has always been trying its level best to educate the end-users.
We have always maintained that it is for the manufacturers who have to
identify the users' need and provide with cost effective, long term
solutions to address them. No wonders, the end-users have positioned us
as Power Quality Consultants. Our mission is to forge partnerships
between Power Protection Equipment manufacturers & end users.